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Sep292011

10:52:03 am

Why It Is Far Better To Write For A Targeted Audience Than For Search Engine Optimisation Bots

The mysteriousness of SEO hasn't gotten any better and SEO has been around for years! There are people who understand it very well, and they make money with it in their own businesses. So it really is not surprising to see so many people approaching SEO from different angles. One such approach is to write content and articles with SEO in mind to increase a page's ranking in the search engines. Some believe that it is best to write the information specifically for the search engine crawlers. These days that approach should have proven unfavorable, but lots of people still use it.

What Google has been saying for so long, and has demonstrated in their latest algorithm change, is to write articles and other content for the users. When someone comes to your site it is almost always because they are looking for something. What they are not looking for are articles that appeal to keywords which means, SEO articles. A lack of knowledge and perspective is usually linked to this kind of strategy. If you write for a precise audience, you are going to see some great things take place, like having better rankings.

Keep in mind that Google is viewing the amount of time visitors remain on your site. This is called your "bounce rate" and it tells the online search engine a lot about your site. If many people are spending just a few seconds and then leaving, then Google will conclude your site is not related and targeted for that search term. You usually do not want this to happen to you. However, if men and women are spending plenty of time on your site then you will be rated favorably for SEO by Google. It all ties in collectively at some point.

Your ability to successfully write for your audience, and give them what they desire, is rooted in solid market research. There isn't any other way than to discover everything you can about your chosen market and website audience and then give them what they want. It is quicker to figure out the needs of your target audience when you have good demographics. When you take time to visit forums where your market spends time at, then you will be able to read about their problems. This helps to put you in a good location to write about their situations and worries.

Your site content can only be helped by this sort of targeted content conception. Your content will be relevant--something else Google can ascertain through the use of a simple algorithm. Google's crawlers can read your content and obtain significance from it. The only way you can achieve that kind of writing is when you are knowledgeable about the topic. So put together that metric with the bounce rate, and Google has a very good idea about how relevant your site content is.

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